Brand Strategy and Creative Direction Template
Welcome to your comprehensive Brand Strategy and Creative Direction template! This template will help you navigate the intricacies of brand development - allowing you to create designs with depth and purpose. Ensure that every aspect of the brand and creative direction aligns with its long-term goals!
What’s Included?
21 Page Brand Strategy and Creative Direction Template: A template with everything you'll ever need to present the brand strategy and creative direction to your clients in a clear and concise manner.
Illustrator File: The original Illustrator file for the Brand Strategy and Creative Direction, giving you the flexibility to customize it to suit your unique needs.
InDesign + IDML File: Seamless compatibility for InDesign users. Navigate smoothly with both the InDesign file and IDML version.
Filling Out Guide: New to InDesign or Illustrator? No worries! I have a step-by-step guide to assist you through customizing the templates.
Example PDF: A real life client example of a filled out Brand Strategy and Creative Direction template.
Let's talk about each of the sections included in this template.
Brand Strategy
Brand Story: The story of the brand.
Brand Purpose: The company's "Why?".
Brand Words: A collection of 3-4 words that define how the business should be seen.
Brand Values: The beliefs that the company stands for.
Brand Tone of Voice: How do you express the brand's personality?
Mission Statement: A short statement to assist in creating more specific brand messaging.
Brand Vision: The impact the company will have on the world.
Design Goals: The long term goals of the company.
Target Audience and Persona: Three personas to help understand who you're delivering your message to.
Problems & Solutions: Some problems and potential solutions.
Competitor Analysis: Identify the strengths and weaknesses of your competitors.
Creative Direction
Creative Goals: Define the goals of the design.
Creative Direction Moodboards: Moodboards for 3 different creative directions.
Creative Direction References: A template to expand upon details.
With this comprehensive Brand Strategy and Creative Direction template - you'll ensure that you and the client are on the same page for the vision of the brand. Make sure you leave the target audience with a lasting impression by considering all aspects of the brand!
Welcome to your comprehensive Brand Strategy and Creative Direction template! This template will help you navigate the intricacies of brand development - allowing you to create designs with depth and purpose. Ensure that every aspect of the brand and creative direction aligns with its long-term goals!
What’s Included?
21 Page Brand Strategy and Creative Direction Template: A template with everything you'll ever need to present the brand strategy and creative direction to your clients in a clear and concise manner.
Illustrator File: The original Illustrator file for the Brand Strategy and Creative Direction, giving you the flexibility to customize it to suit your unique needs.
InDesign + IDML File: Seamless compatibility for InDesign users. Navigate smoothly with both the InDesign file and IDML version.
Filling Out Guide: New to InDesign or Illustrator? No worries! I have a step-by-step guide to assist you through customizing the templates.
Example PDF: A real life client example of a filled out Brand Strategy and Creative Direction template.
Let's talk about each of the sections included in this template.
Brand Strategy
Brand Story: The story of the brand.
Brand Purpose: The company's "Why?".
Brand Words: A collection of 3-4 words that define how the business should be seen.
Brand Values: The beliefs that the company stands for.
Brand Tone of Voice: How do you express the brand's personality?
Mission Statement: A short statement to assist in creating more specific brand messaging.
Brand Vision: The impact the company will have on the world.
Design Goals: The long term goals of the company.
Target Audience and Persona: Three personas to help understand who you're delivering your message to.
Problems & Solutions: Some problems and potential solutions.
Competitor Analysis: Identify the strengths and weaknesses of your competitors.
Creative Direction
Creative Goals: Define the goals of the design.
Creative Direction Moodboards: Moodboards for 3 different creative directions.
Creative Direction References: A template to expand upon details.
With this comprehensive Brand Strategy and Creative Direction template - you'll ensure that you and the client are on the same page for the vision of the brand. Make sure you leave the target audience with a lasting impression by considering all aspects of the brand!
Welcome to your comprehensive Brand Strategy and Creative Direction template! This template will help you navigate the intricacies of brand development - allowing you to create designs with depth and purpose. Ensure that every aspect of the brand and creative direction aligns with its long-term goals!
What’s Included?
21 Page Brand Strategy and Creative Direction Template: A template with everything you'll ever need to present the brand strategy and creative direction to your clients in a clear and concise manner.
Illustrator File: The original Illustrator file for the Brand Strategy and Creative Direction, giving you the flexibility to customize it to suit your unique needs.
InDesign + IDML File: Seamless compatibility for InDesign users. Navigate smoothly with both the InDesign file and IDML version.
Filling Out Guide: New to InDesign or Illustrator? No worries! I have a step-by-step guide to assist you through customizing the templates.
Example PDF: A real life client example of a filled out Brand Strategy and Creative Direction template.
Let's talk about each of the sections included in this template.
Brand Strategy
Brand Story: The story of the brand.
Brand Purpose: The company's "Why?".
Brand Words: A collection of 3-4 words that define how the business should be seen.
Brand Values: The beliefs that the company stands for.
Brand Tone of Voice: How do you express the brand's personality?
Mission Statement: A short statement to assist in creating more specific brand messaging.
Brand Vision: The impact the company will have on the world.
Design Goals: The long term goals of the company.
Target Audience and Persona: Three personas to help understand who you're delivering your message to.
Problems & Solutions: Some problems and potential solutions.
Competitor Analysis: Identify the strengths and weaknesses of your competitors.
Creative Direction
Creative Goals: Define the goals of the design.
Creative Direction Moodboards: Moodboards for 3 different creative directions.
Creative Direction References: A template to expand upon details.
With this comprehensive Brand Strategy and Creative Direction template - you'll ensure that you and the client are on the same page for the vision of the brand. Make sure you leave the target audience with a lasting impression by considering all aspects of the brand!