Welcome to your comprehensive Brand Strategy and Creative Direction template! This template will help you navigate the intricacies of brand development - allowing you to create designs with depth and purpose. Ensure that every aspect of the brand and creative direction aligns with its long-term goals!

What’s Included?

• 21 Page Brand Strategy and Creative Direction Template: A template with everything you'll ever need to present the brand strategy and creative direction to your clients in a clear and concise manner.

• Illustrator File: The original Illustrator file for the Brand Strategy and Creative Direction, giving you the flexibility to customize it to suit your unique needs.

• InDesign + IDML File: Seamless compatibility for InDesign users. Navigate smoothly with both the InDesign file and IDML version.

• Filling Out Guide: New to InDesign or Illustrator? No worries! I have a step-by-step guide to assist you through customizing the templates.

• Example PDF: A real life client example of a filled out Brand Strategy and Creative Direction template.

Let's talk about each of the sections included in this template.

Brand Strategy

1. Brand Story: The story of the brand.

2. Brand Purpose: The company's "Why?".

3. Brand Words: A collection of 3-4 words that define how the business should be seen.

4. Brand Values: The beliefs that the company stands for.

5. Brand Tone of Voice: How do you express the brand's personality?

6. Mission Statement: A short statement to assist in creating more specific brand messaging.

7. Brand Vision: The impact the company will have on the world.

8. Design Goals: The long term goals of the company.

9. Target Audience and Persona: Three personas to help understand who you're delivering your message to.

10. Problems & Solutions: Some problems and potential solutions.

11. Competitor Analysis: Identify the strengths and weaknesses of your competitors.

Creative Direction

1. Creative Goals: Define the goals of the design.

2. Creative Direction Moodboards: Moodboards for 3 different creative directions.

3. Creative Direction References: A template to expand upon details.

With this comprehensive Brand Strategy and Creative Direction template - you'll ensure that you and the client are on the same page for the vision of the brand. Make sure you leave the target audience with a lasting impression by considering all aspects of the brand!