PACKAGING DESIGN
Packaging That Packs a Punch.
Here because you’re tired of packaging design that doesn’t convert? Want something more friendly? More Cool? A little bit more like you? I’m your girl.
Hiring Simulator
Curious what it’s like to be a client of mine? I’ll walk you through the process in 5 easy steps.
STEP 1
Would you be able to….?
First things first: you’ll fill out a form with details about your packaging project. Since I focus on small businesses, I like to keep pricing fair and streamlined, with flexible options to fit your needs. Maybe you just need one package, or maybe you want packaging, market research, the whole shebang — either way, my services are set up to cover it.
Prices are listed here so you can check if they fit your budget, and if not, just reach out. Sometimes we can adjust the scope to make it work for both of us.
STEP 2
Ring, ring! It’s your bestie for a month
If we’re a good fit and I have space for new clients, I’ll send you a Calendly link to choose a call time. We’ll have a 15-minute call to cover your project needs, brand positioning, future goals, and any concerns.
From this meeting, I can:
Create a proposal outlining the full project scope
STEP 3
Signed, sealed, delivered, I’m yours
Congratulations — you’ve officially chosen me as your designer! We’ll finalize any tweaks to the proposal, sign the contract, and I’ll send your invoice. Once the 50% deposit is in, I’ll get you onboarded into my Notion portal where you can track deliverables, access documents, and share feedback throughout the project.
For packaging, unless choose the full strategy option, I won’t conduct a workshop. Instead, I’ll send you a in depth questionnaire that goes over all of the necessary requirements for the packaging design. Once this is filled out, I should have enough information to begin designing.
STEP 4
We have lift-off!
For the next few weeks, I’ll be fully focused on your project. You may not hear from me every day — that’s because I’ll be busy researching, building presentations, and creating deliverables (depending on the services you’ve chosen). Rest assured, I’ll keep you updated as progress is made.
During this stage, we’ll review the packaging design through presentations — either via email with a voice note or a live call, depending on your communication preferences. I’ll complete your deliverables, make revisions as needed, and ensure clear communication every step of the way.
We’ll also have regular check-ins to make sure the creative direction stays aligned and that you’re fully happy with the results before we wrap things up.
STEP 5
No tears, just files
I’ve always hated goodbyes, haven’t you? After all the time we’ve spent working together, it’s bittersweet to wrap things up — but the good news is you now have your package design! I’ll package everything up for you in Google Drive (depending on file sizes).
Inside, you’ll find a guide on how to use your files, plus a resource and recommendations document. I’ll also include a feedback form so you can share what you enjoyed (or didn’t) about the process, with an optional section for a testimonial if you’d like to leave one.
You can also explore my other services if you’d like to continue working together.
Smart Designs For the Bright and Bold.
Let’s Unpack a Few Things
Packaging Isn’t Just Decoration.
It’s strategy, storytelling, and sales wrapped into one. We design with purpose, so every detail works harder for your brand.
…But If You’re Really Curious
Our expertise lies in skincare, beauty, and makeup. But we’re also happy to dive into food, wellness, cannabis, and beyond - anywhere great packaging belongs.
Compliance Ready Packages
Compliance requirements vary by product, so you’ll provide the details specific to yours. I’ll ensure they’re applied cleanly and correctly within your packaging design.
Fresh & Funky? Check.
Bright & Bold? Also check.
Minimalist & Clean? Triple Check.
Whether loud and proud or subtle and refined, our work always makes brands stand out.
Packaging Design With a Purpose
This service combines market research, brand strategy, and design to create packaging that looks great and connects with your audience.
Strategic Packaging Development
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This is my most comprehensive packaging service - designed for brands that want to launch with confidence.
I don’t just create a beautiful design; I build it on a foundation of research, positioning, and clear messaging so your product stands out in a crowded market. From understanding your competitors to shaping the right words on your label, this package covers everything you need to go from idea to shelf-ready packaging.
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Market & Competitor Research – in-depth analysis of your category, target audience, and competitor packaging. (8–12 pages)
Positioning & Research Report – a structured document summarizing insights, opportunities, and recommendations for marketing approach. (6–8 pages)
Messaging & Copy Development – guidance and drafting support for product names, taglines, and back-of-pack copy. (3–5 pages)
Packaging Concept Development – 2–3 distinct creative directions to choose from.
Final Packaging Design – 1 primary packaging type (box, pouch, or bottle/label), delivered in print-ready formats (AI, PDF).
Mockups Provided – up to 3 high-quality mockups for presentation or investor decks.
3 Rounds of Revisions – until final approval, within the project timeline.
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Strategic Packaging Development (1 Product): $1,900 USD
Research Only: $1600 USD
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Research Only: 2 weeks
Single Product: 4–5 weeks
Multi-SKU System: 6–8 weeks
From market research to final design — an all-in-one packaging service.
Want “Just The Packaging?”
No hidden fees, no jargon, no stress.
Just straightforward pricing and designs that make your product shine.
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1 Label or Sticker Design (front-facing, single-sided)
Print-Ready Files (AI, PDF)
2 Mockups Provided
High-Resolution Files
Commercial Use License
Up to 5 Revisions
Turnaround: 4 Business Days
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$275 USD
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5 Business Days
For simple, single-product packaging like labels or stickers.
Label Design
Box Package Design
For structured packaging like boxes or containers with multiple sides.
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1 Pouch or Bag Design (double-sided)
Print-Ready Files (AI, PDF)
2 Mockups Provided
High-Resolution Files
Commercial Use License
Up to 5 Revisions
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5 Business Days
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$350 USD
Pouch Design
For flexible packaging such as snack bags, coffee pouches, or tubes.
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1 Box Design (4+ sides)
Print-Ready Files (AI, PDF)
2 Mockups Provided
High-Resolution Files
Commercial Use License
Up to 5 Revisions
Turnaround: 6 Business Days
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6 Business Days
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$500 USD
Need Something A
Little More Comprehensive?
Bundle Packaging Set
For launches or rebrands that need cohesive packaging across multiple items.
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I offer bundle pricing to support brands with multiple products. The more items you create together, the more cost-effective the process becomes.
Includes:
Any combination of Labels, Pouches, or Boxes (minimum 2 items)
Print-Ready Files (AI, PDF)
3–4 Mockups Provided
High-Resolution Files
Commercial Use License
Up to 3 Revisions per Design
Bundle pricing applies only when all designs belong to the same product line or brand family
Examples:
✅ Same line / brand family: A tea company needing 5 pouch designs for different flavors. A skincare brand creating box + label + pouch for one product range.
❌ Not same line: A wine box + a supplement label + a coffee pouch (different categories and unrelated styles).
In short: If I can reuse the same design system across products — with only changes like flavor, color, size, or product variant — it qualifies as the same line/brand family.
Important Note: Bundle discounts apply to product line variations where the same design system is reused (e.g., new flavors, colors, or scents). For major design changes — such as custom illustration, character design, complex packaging structures, or hand-drawn patterns — full pricing applies.
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2+items= 5% off total
3+ items= 10% off total
5+items = 25% off totalThis discount rate applies to any set of items - you can mix and match from Labels, Pouches, and Boxes.
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Turnaround time depends on the amount of packages in the bundle.
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When it comes to copywriting, I only support with product naming, taglines, and back-of-pack messaging for Strategic Packaging Development Package. If you’d like full professional copywriting, I can connect you with a dedicated copywriter (prices starting at $100 USD an hour).
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Material choice depends on your product and manufacturer, so you’ll need to confirm this with them before we begin. Once you’ve selected a material, I’ll design your packaging to fit the chosen format.
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I don’t provide legal compliance checks directly. However, I can connect you with my compliance specialist who reviews packaging for FDA, EU, Australian, and Canadian compliance requirements before printing. Rates starting at $400 USD per compliance check.
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If you don’t yet have a full brand identity (logo, colors, typography), I can create this for you before moving into packaging. You can also bundle both together — an identity + packaging design — for $50 off the combined price.
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Yes - if you’d like to extend your line with the same style (for example, adding new flavors, scents, or product types), I offer a reduced rate since much of the groundwork is already complete. You can take a look at Bundle Packaging Set for the discounts applied.
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I provide fully print-ready files (AI, PDF, high resolution) that you can take directly to your printer or packaging supplier. While I don’t arrange printing myself, I can recommend trusted vendors if needed.
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Yes — if you already have a supplier or factory, I’ll design according to their specifications. If they provide dielines or templates, I’ll make sure the files are perfectly prepared for production.
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Yes. Every project includes a set number of professional mockups so you can see how your packaging will look in real life. Additional mockups can be added if you’d like more variations.
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You’ll receive print-ready AI and PDF files, as well as high-resolution exports for digital use (JPEG/PNG). These cover both professional printing and online display.
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50% surcharge → If you need delivery in half the standard time (ex: 6-day project delivered in 3).
100% surcharge → For overnight / extreme rush jobs
FAQS
What Should You Prepare
Before Packaging Design?
Need a checklist of things to do before reaching out for a packaging design?
or read below to get started.
Gather Materials
Because I serve clients globally, I am not familiar with every compliance requirement across every country and region. You are responsible for providing the compliance information needed for your packaging. I do offer compliance checks through a packaging compliance expert, but this is an additional service.
Compliance requirements (ingredients, warnings, legal copy, etc.)
Product details (size, volume, weight)
Barcode/UPC codes (if applicable)
Questionnaire
Before starting, I’ll need you to complete a short questionnaire about your product and brand. This helps me understand your goals, target audience, competitors, and packaging preferences.
Why this matters:
It ensures your packaging is designed strategically and aligns with your business objectives, not just aesthetics.
Brand Identity Assets
If you already have a brand identity, please provide:
Logo files (AI, EPS, or high-res PNG)
Brand guidelines (colors, fonts, tone of voice)
Any existing marketing materials (so the packaging feels consistent)
Don’t have a brand identity yet?
That’s okay — I can help you create one, or we can keep the design simple until your brand identity is established.
Reference & Inspiration
If you have examples of packaging you admire (competitors, Pinterest boards, or photos), send them my way. This gives me a sense of your aesthetic direction and helps speed up the design process.
All About Dielines
Your printer or packaging supplier should provide the dieline - this is the flat template that shows exactly where the design will be placed on your packaging. Since dielines vary depending on the manufacturer and production method, I don’t create them myself. However, I can recommend you printers and source existing dielines for an additional cost if necessary.
Timeline & Budget
Be clear about your deadlines and any budget constraints. Packaging often involves external vendors (printers, suppliers), so knowing your timeline ensures the design phase aligns with production schedules.
Copy & Content
I’ll need the written content for your packaging (product name, tagline, ingredients, instructions, claims, etc.).
Note: If you don’t have this finalized, I can assist with copywriting for an additional fee, or work alongside your copywriter to refine it.
Additional Packaging Services
Illustrations
Custom illustrations to elevate your packaging with unique, brand-specific artwork. Perfect for adding personality and distinction.
Starting at $250 USD
Compliance Preliminary Check
Add a Regulatory Compliance Specialist to your project to ensure your labels meet FDA, Health Canada, EU, and Australia standards—avoiding costly fines and delays.
Contact Me For Rates
Compliance Post Design Check
Final compliance review of your finished packaging design to confirm it passes regional regulations before going to print.
Contact Me For Rates
Dielines
Need a print-ready dieline? We can source or prepare one tailored to your packaging type.
Starting at $150 USD
Product Photography
Need professional product photos?
Don’t just listen to me…
Exceptional! We are delighted to recommend Gloria very highly. Gloria was consistently pleasant and took on all projects with dedication. Gloria had an outstanding level of interpersonal skills and was always flexible.
720 SWEETS
Everything was excellent! I enjoyed how creative she is, and how she works in a professional way, Gloria will soon be a star!
BREAKFREE SKINCARE
You did SUCH an amazing job on everything, it’s literally far beyond everything I was picturing/hoping for when I decided I wanted to relaunch - I can’t wait for everyone else to see it too! Thank you so much again!!
OKNGN BEAUTY
These look so incredible, honestly! Seeing it all put together makes it a whole different experience. This is exactly what I wanted to do. You are too incredible!
TWENTY TWO ZINES
Gloria created a beautiful book of brand guidelines to give our engineering firm a higher standard of visual identity. Her work was to that standard everyday.
AME GROUP
Gloria’s presentation and research skills are commendable. She created designs that highlighted her proficiency and passion in multiple facets of creativity and design.
CHRIS HETHRINGTON
What Do You Have in Mind?
The more details, the better! If you’d like to work together, just drop an inquiry down below. I’ll get back to you within 2 days. Looking forward to hearing from you!
FAQS
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Turnaround depends on the service and scope of the project. Smaller requests usually take a few days, while larger projects or retainers follow a set schedule. I’ll always confirm timelines before starting.
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No problem - I can help you choose the best option for your needs. Whether that’s a one-off project, a Design Day, or a monthly retainer, I’ll guide you toward what makes the most sense for your goals and budget.
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Most design work is created in Adobe Creative Suite (Illustrator, Photoshop, InDesign). You’ll receive final deliverables in web-ready and print-ready formats (PDF, PNG, JPEG, etc.), and editable source files if requested.
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You can book by filling out my inquiry form or emailing me directly. Once I know what you need, I’ll confirm availability and send over next steps, including a proposal and contract.
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A 50% deposit is required to secure your booking, with the balance due before final files are delivered. Payment is accepted via bank transfer or online payment.
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If your project requires additional revisions or deliverables beyond what’s included, extra time can be booked at my hourly rate of $80 USD.
