BRAND IDENTITY DESIGN
Building a Brand Has Never Been More Fun.
Got a shiny new logo but nothing to match? Or maybe your brand feels like it’s stuck in 2015? I create identities that grow
with you - researched, designed, and full of personality. Good isn’t good enough. I want to take you to the moon. Let’s blast off!
Curious what it’s like to be a client of mine? I’ll walk you through the process in 5 easy steps.
Hiring Simulator
STEP 1
Would you be able to….?
First things first: you’ll fill out a form with details about your brand identity project. Since I focus on small businesses, I like to keep pricing fair and streamlined, with flexible options to fit your needs. Maybe you just need a logo, or maybe you want a full identity built around the one you already have — either way, my services are set up to cover it.
Prices are listed here so you can check if they fit your budget, and if not, just reach out. Sometimes we can adjust the scope to make it work for both of us.
STEP 2
Ring, ring! It’s your bestie for a month
If we’re a good fit and I have space for new clients, I’ll send you a Calendly link to choose a call time. We’ll have a 15-minute call to cover your project needs, brand positioning, future goals, and any concerns.
From this meeting, I can:
Create a proposal outlining the full project scope
(With select packages) design a customized branding workshop to set a strong foundation
STEP 3
Signed, sealed, delivered, I’m yours
Congratulations — you’ve officially chosen me as your designer! We’ll finalize any tweaks to the proposal, sign the contract, and I’ll send your invoice. Once the 50% deposit is in, I’ll get you onboarded into my Notion portal where you can track deliverables, access documents, and share feedback throughout the project.
From there, depending on your package, we’ll kick things off with a 1–2 hour Brain Jam Sesh on Zoom. It’s our chance to dive deep into your brand — from your motivation and story, to the competitive landscape, to colours, typography, values, and voice.
If your package doesn’t include the workshop, I’ll send you a detailed questionnaire to capture everything I need.
STEP 4
We have lift-off!
For the next few weeks, I’ll be fully focused on your project. You may not hear from me every day — that’s because I’ll be busy researching, building presentations, and creating deliverables (depending on the services you’ve chosen). Rest assured, I’ll keep you updated as progress is made.
During this stage, we’ll review any brand collateral through presentations — either via email with a voice note or a live call, depending on your communication preferences. I’ll complete your deliverables, make revisions as needed, and ensure clear communication every step of the way.
We’ll also have regular check-ins to make sure the creative direction stays aligned and that you’re fully happy with the results before we wrap things up.
STEP 5
No tears, just files
I’ve always hated goodbyes, haven’t you? After all the time we’ve spent working together, it’s bittersweet to wrap things up — but the good news is you now have your brand deliverables! I’ll package everything up for you in Google Drive or Dropbox (depending on file sizes).
Inside, you’ll find a guide on how to use your files, plus a resource and recommendations document. I’ll also include a feedback form so you can share what you enjoyed (or didn’t) about the process, with an optional section for a testimonial if you’d like to leave one.
You can also explore my other services if you’d like to continue working together.
How To Build a Brand
Brand, meet strategy.
Just like you wouldn’t open a store without a product, you shouldn’t launch your brand without knowing anything about the people you’re targeting. We’ll do things like research, a brand workshop, competitor analysis, etc. - to figure out all the ins and outs of your brand, pain points, consider future possibilities of growth, and come up with a plan.
Everyone’s favourite part*
*especially mine.
We’ll start out with the foundation the brand - the logo. This comes after the approval of all the creatives surrounding it - the generally direction and tone of aesthetics & visuals - colour palette, graphics, and more - guided by moodboards.
Pretty and packaged.
We’ve done the heavy lifting, now we have to do.. more heavy lifting. I’d say it takes as much time to design 40 different versions of one logo as it does to create the rest of the deliverables for the brand. We’ll build out the rest of it - from graphics, to patterns, to typography - every part surrounding your brand you’ll need to succeed.
This is how it all comes together.
Two words - brand visualizations. One more - mockups. Creating mockups of your brand helps the client understand how their brand is supposed to be applied, so they’re not left lost and wondering what the heck exactly they should be doing with all this stuff.
Spread your wings and fly, little birdie!
The heavy lifting (times two) is finally over, it’s time for you the client to take the brand guidelines and run with them! Or - if they wish, to keep letting me handle their visuals and design more graphics for them - like these social media templates I made. Pats on the back all around!
My Services
Starter Identity
For small or new brands needing the essentials to launch quickly.
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30 Minute Discovery Call
Lite Brand Guidelines (5-8 Pages)
Visual Style Guide
1-3 Logo Combinations
Colour Palette & Typography
Application guidelines (basic)
(no photography guidelines or supplementary graphics, copywriting or brand industry research)
Creative Direction Moodboard (1 page)
Logo Presentation - 1 final logo design (possibility of 1 variation)
3 Simulation Mockups
2 Rounds of Revisions
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Essential branding for new brands - includes logo, colors, fonts, and style guide only (research and brand guidelines not included).
No extras like graphics, but you can add more later. Perfect for beginners who want just a logo and basic print materials. Start your brand affordably. -
$1100 USD
Complete Brand Identity
For brands wanting a comprehensive identity with supporting assets.
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1 Hour Discovery Call & Brand Strategy Workshop
Research Document (5 Pages)
Full Brand Guidelines (15-20 Pages)
Brand story, tone & voice
1-3 Logo Combinations
Colour Palette & Typography
Application guidelines (full)
Supplementary graphics & illustrations
Photography guidelines
Creative Direction Presentation (10 Pages)
Supplementary Graphics & Illustrations
Logo Presentation - 1 final logo design (variations included)
3 Designed Brand Applications (see documents section)
Logo Presentation
5 Simulation Mockup Images
3 Rounds of Revisions
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A comprehensive full brand identity package including all essential deliverables your brand needs. Perfect for brands seeking an all-in-one solution. This service is designed for clients who want a complete brand guide and all necessary assets ready from the start, ensuring consistency and professionalism across every touchpoint.
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$2600 USD
Opening Day Brand Package
Everything you need for your physical storefront launch - from brand identity to posters, menus, signage, business cards, and store-ready visuals. This package also includes tailored creative direction and a comprehensive brand guideline (covering tone of voice, messaging, and visual strategy) to ensure your launch is intentional, cohesive, and unforgettable.
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1 Hour Discovery Call & Brand Strategy Workshop
Research Document (10-20 Pages)
Full Brand Guidelines + Copywriting Section (25 Pages)
Brand story, tone & voice
1-3 Logo Combinations
Colour Palette & Typography
Application Guidelines (full)
Supplementary Graphics & Illustrations
Photography Guidelines
Copywriting Guide
Asset Sourcing and Recommendations
Creative Direction Presentation (10 Pages)
Supplementary Graphics & Illustrations
Brand Storytelling & Messaging – Development of a brand origin story, key messaging pillars, and tagline options for use across web, social, and packaging.
Logo Presentation - 1 final logo design (variations included)
3 Rounds of Revisions
I will be your on call graphic designer for one month, and design all the deliverables you need during that time - with one design at a time. You will have priority over other clients.
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Clients who are launching a storefront location and want to brand their store - and for brands launching with a full visual identity, strategy, and store-ready materials.
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$6400 USD
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What’s included in the Lite Brand Guidelines?
Visual style guide
1-4 types of logo combinations
Application design
colour guidelines
name card design
2 mockup images
Total: ~5-8 Pages
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What’s included in the Full Brand Guidelines?
Brand story
Tone
Voice
1-4 types of logo combinations
Application design
Colour guidelines
Name card design
3-4 mockup images
Logo spacing & minimum size rules
Typography guidelines
Logo usage prohibition rules
3-4 application examples
Total: ~20-25 Pages
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What types of brand applications can I choose?
Documents:Forms, Name card, letterhead, envelopes, stickers, presentation template
Packaging:
Shopping bag, packaging paper, stickers, masking tape, box sleeve, box sticker, label, posters (For item packaging design, please visit my packaging design services page).
Signage:
Building signs, outdoor signs, banner stands, exhibition graphics.
Interior graphics:
Wall graphics, posters, window decals, door graphics
Clothing:
T-shirts, uniforms, hoodies, aprons, eco-bags.
Print:
Posters, menus, photo books, leaflets, shopping bags
Other:
Stamps, badges, social media profile graphics, visitor passes.
Will be designed according to your selection of materials, must be given packaging/size/file requirements from printer.
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To make sure your brand assets are legal to use everywhere, here’s how we handle fonts and images:
Fonts
We may use free commercial fonts (no extra cost to you).
We may also use licensed paid fonts or custom-modified fonts.
If a paid or modified font is used, you’ll need your own license to edit or install it on other devices/software.
Images
We’ll use free commercial images whenever possible.
If your project requires paid stock images, we’ll confirm costs with you before purchase.
Why this matters:
Licenses ensure you have the legal rights to use and reproduce your brand assets without restrictions or legal issues in the future.
Logofolio
Logofolio
Additional Branding Services
Brand Refresh
Want to make slight changes to your logo, typography or colours to keep up with the latest trends? Add some graphics to boot? That’s where the brand refresh comes in! Feel sparkly and new again with the brand refresh.
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This service is for people who already have established a strong brand identity or presence - and need to update it for whatever reason - to keep up with trends, because they don’t like the logo - and want to keep the roots and core the same, while updating some of the visuals.
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Depending on the scope of the project, the turnaround will be around 3-5 weeks.
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$1300 USD
Brand in a Day
Need a brand - fast? I’ve got you! Brand in a Day is a condensed version of the brand identity - with less deliverables (that can always be added later, of course!)
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This service is for businesses in a rush to design branding for their business - quickly!
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The estimated timeframe of this service is 24 hours from payment.
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This service comes with a one page brand kit and two mockup applications.
It only includes:30 Minute Discovery Call
Creative Direction (3 Pages - Logo, Typography, Colour)
Logo Design (1-3 Lockups)
Colour Palette
Typography
One page Brand Guide
$1250 USD
Just the Logo
Just want the logo and nothing else, even if designers suggest otherwise? I get it! Whether it’s to save money or because you feel you can handle the rest yourself, I won’t judge. I’ll create that logo for you.
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This is for anyone who only needs a logo - and none of the other deliverables.
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The estimated timeframe of this service is 2 weeks.
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$685 USD
Just the Identity
Got a logo but need typography, colours, and graphics to go along with it? Whether you’ve gotten that logo from Canva, AI, or, bonus points - from me! You’ve come to the right place! I’ll design the rest for you.
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This service is for anyone who already has a logo, but needs to design the surrounding deliverables - graphics, typography, colours - depending on the scope of the project.
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The estimated timeframe of this service is 2 weeks.
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Identity With Lite Brand Guidelines (5-8 Pages)
30 Minute Discovery Call
1 Page Creative Direction
Colour Palette & Typography
Application guidelines (basic)
no photography guidelines/supplementary graphics/copywriting/research/graphics
$450 USD
Identity With Regular Brand Guidelines & Research Document (20 - 24 Pages)
1 Hour Discovery Call & Brand Strategy Workshop
Research Document (10-20 Pages)
Colour Palette, Typography, Custom Graphics & Illustrations, Mockups
Brand story, tone, voice
Application guidelines (full)
Photography guidelines
3 Designed Brand Applications
$1200 USD
Don’t just listen to me…
Exceptional! We are delighted to recommend Gloria very highly. Gloria was consistently pleasant and took on all projects with dedication. Gloria had an outstanding level of interpersonal skills and was always flexible.
720 SWEETS
Everything was excellent! I enjoyed how creative she is, and how she works in a professional way, Gloria will soon be a star!
BREAKFREE SKINCARE
You did SUCH an amazing job on everything, it’s literally far beyond everything I was picturing/hoping for when I decided I wanted to relaunch - I can’t wait for everyone else to see it too! Thank you so much again!!
OKNGN BEAUTY
These look so incredible, honestly! Seeing it all put together makes it a whole different experience. This is exactly what I wanted to do. You are too incredible!
TWENTY TWO ZINES
Gloria created a beautiful book of brand guidelines to give our engineering firm a higher standard of visual identity. Her work was to that standard everyday.
AME GROUP
Gloria’s presentation and research skills are commendable. She created designs that highlighted her proficiency and passion in multiple facets of creativity and design.
CHRIS HETHRINGTON
What Do You Have in Mind?
The more details, the better! If you’d like to work together, just drop an inquiry down below. I’ll get back to you within 2 days. Looking forward to hearing from you! Please keep in mind, this e-mail is now headed to my creative studio - otherwherecreative.com.
FAQS
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Turnaround depends on the service and scope of the project. Smaller requests usually take a few days, while larger projects or retainers follow a set schedule. I’ll always confirm timelines before starting.
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No problem - I can help you choose the best option for your needs. Whether that’s a one-off project, a Design Day, or a monthly retainer, I’ll guide you toward what makes the most sense for your goals and budget.
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Most design work is created in Adobe Creative Suite (Illustrator, Photoshop, InDesign). You’ll receive final deliverables in web-ready and print-ready formats (PDF, PNG, JPEG, etc.), and editable source files if requested.
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You can book by filling out my inquiry form or emailing me directly. Once I know what you need, I’ll confirm availability and send over next steps, including a proposal and contract.
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A 50% deposit is required to secure your booking, with the balance due before final files are delivered. Payment is accepted via bank transfer or online payment.
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If your project requires additional revisions or deliverables beyond what’s included, extra time can be booked at my hourly rate of $80 USD.
