Starter Brand Identity

For small or new brands needing the essentials to launch quickly.

Everything That’s Included

The Package in Depth

GET TO KNOW EACH OTHER

A 30 minute call after receiving your intake form. During this call we go over everything that has do with your vision, brand, and identity.

Discovery Call

LET’S MAKE A DEAL

After our meeting, I’ll e-mail you short document highlighting the needs of your business, an adjusted quote if getting more than one service of package, and examples of my previous relevant work experience.

Proposal

Creative Direction Moodboard

A 30 minute call after receiving your intake form. During this call we go over everything that has do with your vision, brand, and identity.

Lite Brand Guidelines

A 5-8 Page document that serves as a visual style guide. It entails:

  • 3 Logo Combinations

  • Colour Palette & Typography

  • Application guidelines (basic)

  • (no photography guidelines or supplementary graphics, copywriting or brand industry research)

Creative Direction Moodboard

A 30 minute call after receiving your intake form. During this call we go over everything that has do with your vision, brand, and identity.

Logo Design

A logo design with all necessary variations and sizes, so you can use your logo for any occasion.

Colour Palette
& Typography

A 30 minute call after receiving your intake form. During this call we go over everything that has do with your vision, brand, and identity.

1 Application
Design

1 Application design on any of your things

2 Simulation Mockups

A 30 minute call after receiving your intake form. During this call we go over everything that has do with your vision, brand, and identity.

1 Rounds of Revisions

1 Application design on any of your things

So What’s Missing?

Full Brand Guidelines

That’s right! This package only comes with a short guide meant for VISUALS, and contains little mockups or information about the brand tone, the story, or notes on copywriting and voice.

Custom Graphics

This package doesn’t include any custom graphics or illustrations, which are key in creating materials for marketing, social media, or other graphics for your brand and website.

Full Brand Guidelines

Full Creative Direction

The Lite Brand Identity only has one page of a moodboard that the client signs off to begin the brand identity. This is enough to design an identity and is mostly for ease & time.

Strategy
Workshop

The Strategy Workshop is a 1 hour workshop I customize for each client, which goes over in detail every aspect of the clients business, goals, and dreams, competitive landscape, and visuals. In the lite package, however, I only send a survey which will act as the base of the designs.

Brand Research

This package contains no brand research packet, which is typically used to give you a better understanding of your positioning in your brand landscape, and aid in brand tone & voice, and marketing materials.

Photography
Guide & Pics

In my other brand packages, I add a photography reference guide into the brand guidelines, and will hand curate and select from my photo databases a list of photos you can use to start creating and posting marketing materials for your social media. These are free for you to use.

Brand Tone & Voice

The Lite Brand Identity doesn’t contain any things on brand tone and voice - an important section in the brand identity guide that goes over the brand positioning, as a precursor to the visuals.

Brand
Mockups

The Lite Brand Identity contains only one basic mockup which allows you to envision what your logo, colour, and typography will look like in application. The other packages contain much more, giving you a stronger base and ideas to work from.