When a brand reaches out, I first ask for a brief. From there, I create a rough outline in Notion, which includes references, concepts, general direction, script, video description, and thumbnail ideas. I will send it to you for your approval, and then write the script and record. As I write my script considering my honest thoughts and opinions, and will include all the information I feel is important, I will only send it to you for review if you request it. However, I will not delete or alter things to misrepresent the truth or paint your brand in a better light. Once that’s set, I send the content to my editors.

Brands always review the first draft. Revisions depend on the type of integration:

• Ad spots: I will revise as needed since these usually involve a provided script.

• Dedicated videos: I only share my honest thoughts and do not revise to misrepresent opinions. Revisions are only possible if factual errors (like an incorrect link) are present.

Typically, I allow for up to two rounds of revisions.

Once I receive a brief and signed contract, the editing process usually takes about two weeks. However, publishing may be scheduled 1–2 months later depending on my queue and sponsor commitments.

Timelines vary depending on the content:

• Dedicated videos: Often faster, unless they’re long or require heavy editing.

• Shoutouts: May take up to a month depending on my schedule and other lined up sponsorships.

I am flexible and always open to discussing scheduling adjustments if needed.

I strongly prefer full creative freedom. For ad spots, I follow provided scripting requirements, but they are always clearly marked as ads. I will not misrepresent products or create unnatural placements.

For dedicated videos, my opinions remain honest and uncompromised. I’m open to highlighting specific features or testing requests, but I won’t alter my genuine experience.

I post on average two times per month. My frequency is not fixed and depends on content demand.

I don’t cross-post sponsored clips on Instagram/TikTok unless this is arranged as part of a paid package.

I operate on a non-exclusivity basis. This means I may collaborate with competitors before or after your campaign. I do not offer exclusivity clauses, nor do I withhold content because of competitive timing.

By default, brands receive the YouTube video mention.

• Brands are welcome to repost the mention across their social platforms (e.g., “Check out this review”), but they cannot host or re-upload the file itself.

• If you would like to reuse my content for ads, your website, or other promotional purposes, this requires a separate licensing fee.

I also provide analytics reports a few months after the campaign so you can see long-term performance.

Yes — I’m open to using affiliate links or discount codes as part of collaborations. I primarily work on a flat-fee basis, since that covers the time, creative direction, editing, and audience trust that goes into every video. Affiliate codes are treated as a bonus layer, not a substitute for my standard rate.

I don’t accept affiliate-only deals, but I am open to hybrid partnerships (flat fee + affiliate commission) when it makes sense. This approach benefits both sides: brands gain a clear way to track conversions and see how my audience engages, while I can deliver high-quality, honest content without financial risk.

For transparency, I always disclose affiliate links in my descriptions. I also provide analytics reports a few months after the campaign, which can be paired with affiliate data to give a fuller picture of long-term performance. And, as with all my content, I only promote products and services I genuinely stand behind.

I do not accept pro bono content requests. Producing branded integrations takes time I would otherwise dedicate to client work or building my own brand, and it also involves paying my small team. Like any professional service, this work cannot be done without fair compensation.

It honestly surprises me when for-profit companies ask creators to work for free. I could understand this request from a volunteer organization or nonprofit, but not from businesses that generate revenue. To put it in perspective: when you hire an employee, their trial period is usually paid — and in Canada, where I’m from, unpaid internships are illegal except in nonprofit contexts. I approach collaborations with the same standard.

Just as you wouldn’t ask your employees to work without pay, I cannot dedicate time and resources to producing advertising content without proper compensation.